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Top 3 Pvt Bank
Location: Mumbai  Salary: INR 13-16 L   Opening(s): 5
Experience: 4 yrs
Posted on: 28-08-2012
Job Description

Position : Sr. Brand Manager (Business & SME banking, and Salary Accounts) Client : A top 3 Pvt Bank Background: Job Description (Sr Brand Manager – Business & SME banking, and Salary Accounts) 1. S/he will be responsible for branding and marketing of all products and services targeted at Business Clients including SMEs. S/he will also be responsible for marketing of salary accounts. This will include all ATL and BTL communication. 2. S/he will be responsible for implementing consumer engagement programs to deepen/ cross sell/ up sell or acquire new to bank customers. These programs may be stand alone, or in partnership with alliances/ other companies/ brands. 3. S/he will be responsible for the design and execution of all branding and communication material related to Business Banking products, SME products, Salary products and related properties. 4. S/he will be responsible for mining consumer insights and generating new marketing ideas to help tap into these segments. 5. S/he will be responsible for constantly communicating with the existing customer base and help deepen relationships. 6. S/he will be expected to manage the marketing budget assigned to his/her for this portfolio of products. 7. S/he will report to the AVP Marketing. Candidate Profile: Ideal candidate will have about 3-5 years of marketing experience preferably. This must include experience in handling both ATL and BTL communication. The incumbent must have experience in consumer activation programs with a proven track record. S/he should have good communication skills both written and oral, a pleasant personality and good functional knowledge. S/he should be have the ability to think laterally and from a consumer perspective. The incumbent is required to be a self starter, energetic, result-oriented, team player with a strong work ethic. The candidate should be an MBA (2006/07 / 08) from a leading business school like IIMs/ XLRI/ SPJIMS/ XIM/ JBIMS/ FMS/ IIFT/ NMIMS.

Desired Candidate Profile
Education: (MBA from Premier B School only)
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